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Learning how to harness its over 4.5 billion users and ultimately, use social media to drive traffic is, without doubt, one of the most valuable secrets that’s worked for the top one percent SEOs, marketers, and businesses in digital marketing.
With this knowledge in their arsenal, these industry leaders have been able to secure unparalleled visibility for their websites, catapulting them to unprecedented levels of success.
As someone planning to get improved visibility, for your own website, it is only fair you learn about these secret SEO tips and apply them to your website.
And right in this guide, i’ll be sharing some of these strategies and how you can use it to improve your website visibility…
Create Valuable Content
Talking about using the social media to drive traffic to your website, one of the first things to think about is how to create value for your target audience.
Think about it. The number one reason anyone gets on the social media is to connect with family and friends, scroll through, read up and interact with content on the platform and get on to other things.
No one goes to the social media to click on links to other websites because that’s inconvenient.
Although this doesn’t mean it’s not possible to get people to click on links via social media. But, to get anyone to inconvenience themselves this way, whatever is responsible for that must be really useful to them or captivating enough to be worth the click.
So, before you create a piece of content, you have to think about the following:
- What is the need of your average user on social media?
- What kind of content excites them?
- And what extra value can you add to this content to make them click on it by all means?
The answer to these questions will guide you on how to go about creating the kind of content that will secure a click from your audience.
For the fact that the social media is not really big as a traffic source, to get a decent traffic from this channel you have to be really good at creating valuable content.
Without this, your chances of getting clicks from your target audience are very slim.
Use Captivating Headlines
Your headline is everything. When it comes to social media traffic to website, your headline is a major factor that decides the number of clicks you can get.
You can write the best quality content on any topic but without a title that captures the curiosity of your average reader, no one will click to read.
So beyond creating valuable content, if you really want to use social media to drive traffic to your website, then you be adept at using captivating content headlines to capture the attention of your target audience.
Master the art of combining adjectives and power words to create powerful headlines that will create curiosity and provoke clicks.
Prioritize your Meta Tags
Your meta tags and description are part of the snippet of content that will be shared alongside your links when you share your links on social media.
As part of the brief descriptions a user sees alongside your headline, this is a major real estate you don’t want to toy with unless you’re not planning to use social media to drive traffic to your website.
As a beginner you might not have known this but going forward, work on creating captivating descriptions, using your meta tags and meta descriptions, alongside your content headlines; otherwise you can as well kiss your clicks goodbye.
Join Conversations in Niche Groups
This is cliché. You’ve probably heard it elsewhere. But, still, the best place to get a decent number of your target audience is at niche groups.
Beyond reaching your target audience, joining niche groups on social media platforms offers you the opportunity to share your content and gain wider visibility, especially on groups that allow link shares.
It also offers you the chance to grow your brand and build thought leadership. So, to use social media to drive traffic to your website, you need to join niche groups on these platforms.
Collaborate with Fellow Creators
One of the good things about joining social media niche groups is that there are a lot of other businesses and creators like you right on these platforms.
Being a member of such groups affords you the chance to build relationships that will be mutually beneficial to you and these other brands.
For example, you can get to collaborate with these other brands to share each other’s posts, host event or write on each other’s websites in exchange for back links and visibility.
What this does for you is that it exposes you to the other person’s brand and theirs to yours.
This is a proven way to use social media to drive traffic to your website in a way that will beneficial to both of your brands.
Optimize visibility with Hashtags
Using the right hashtags can lead to a surge in visibility for your social media content so you must make the most of hashtags, if you want to use social media to drive traffic to your website.
Although Social Media Platforms like Instagram, Tiktok, Twitter are notoriously popular when it comes to using hash tags to drive visibility, you can’t use any hashtag just because you have to use one.
To to get optimum visibility for your posts, you have to use the right hash tags that’s relevant to your target audience.
Although getting the right hashtags can be tricky for beginners, a good understanding of the popular hashtags used by your target audience, the kind of content you’re creating and seasonal trends can give you a headstart.
Also, while using hashtags for your social media platforms, be sure to evaluate the results so you can understand the effectiveness of the particular hashtag.
PS: If you don’t know how to get started with the right hastags, you can check out this list for a number of hashtag generators.
Create Content on Trending Topics
The social media is a trend setter. From Twitter to Instagram and Tiktok, social media drives conversations on trending topics.
To use social media to drive traffic, one of your best options is to identify trending topics on social media, create detailed content on that topic and link them back to your website.
Done in combination with a captivating headline and value driven content, such posts can lead to a lot of clicks and social media traffic.
PS: While doing this, keep in mind to make the trending content relevant to your blog. Also, make it stand out in a way that will encourage your audience to click through your links.
The more you have content on topics that drive conversations, the more visibility you get for your content. And this is a better way to improve your click through rates.
Use Paid Promotions
Aside from the free strategies listed above, paid promotions are also one of the best kept strategies to use social media to drive traffic to your website.
On popular social media platforms like Facebook and Instagram, there are at least three popular ways to use paid promotion viz; direct advertising, boosted posts or influencer marketing.
With a few bucks, you can get to promote a link from your website on any of these social media platform while driving direct improved traffic to your website.
Also, you can use promoted ads from social media to boost your web pages for improved visibility on the search engine.
Although this is not necessarily the go to strategy for most SEOs, marketers and businesses, it is one of the best strategies that can get you actual results. And you can incorporate this alongside the others.
In a nutshell, the social media is a powerful tool you can use to drive growth for your website.
And there are so many ways to do this. But one thing you must keep in mind is that none of these strategies will automatically work for you unless you make the effort to use and customize them as part of your personal strategies, based on your own realities.
While working on using social media to drive traffic to your website, be consistent at posting high quality content at specific intervals and at the right time.
Create a flexible social media content marketing strategy that works for you. Also, be sure that your content is targeted at solving the needs of a specific audience. And finally, always find time to evaluate your outcomes.
To learn even more powerful strategies to make the most out of your social media? Sign up for our Social Media Marketing Course here. Alternatively, you can sign up for our Content Marketing Certificate Course here.
Now, it’s over to you. What’s your biggest challenge when it comes to driving website growth using the social media? Drop your comments below.