How to Create and Optimise a YouTube Channel for Marketing Your Business

YouTube has grown to become the second largest search engine in the world after Google (who owns YouTube). This growth has led to this platform becoming a marketing haven for businesses(even small businesses!) where you can reach millions of potential customers worldwide. With over 2 billion active monthly users, YouTube is one of the most effective social media channels to showcase your products, brand, services, and even your personality. However, creating and optimizing a YouTube Channel requires more than just uploading videos. In this post, our video marketing teamin Melbournediscusses how to create and optimise a YouTube Channel for marketing your business.

Create a YouTube channel

The first and most crucial step in marketing your business on YouTube is to create a YouTube Channel. This process is straightforward and easy!

To start, log in to your Google account, go to YouTube, and click on the ‘Create a Channel’ button. You will be directed to a page where you can choose between a ‘Personal’ or ‘Business’ account. Select the ‘Business account’ option, enter your business name, and follow the prompts to complete the process.

Optimiseyour YouTube channel description

Once you have created a YouTube Channel, the next step is to optimise its description for SEO. This is an opportunity to give viewers an overview of your business, what you offer, and the type of content they should expect from your channel.

Your channel description should be concise, informative, and engaging. It should include keywords that are relevant to your business and help people find your channel through search. Be sure to include your business name, contact information, social media handles, and links to your website.

Customise your art and thumbnails

The channel art and thumbnail images should visually represent your brand and appeal to your target audience. The first impression matters, and what people see when they land on your YouTube Channel can make or break their interest in your business.

Your channel art should be a high-resolution image that showcases your brand, and it should be optimised for different devices. Your channel thumbnail should be clear, attention-grabbing, and provide a clear indication of what the video is about.

Create high-quality videos that are entertaining, engaging, and informative

The quality of your videos can make or break the success of your YouTube Channel. Poor-quality videos can lead to low engagement, while high-quality videos can help you attract new viewers and retain existing ones.

When creating videos, ensure that they are shot in high-definition (HD) and have clear audio. The videos should be well-lit, and the subject should be in focus. Keep your videos short and engaging and ensure that they provide value to your viewers.

Optimiseyour videos for search

Search engine optimization (SEO) is essential in ensuring that your videos are discovered by potential customers. When people search for keywords or phrases related to your business on YouTube, you want your videos to appear at the top of the search results. This will also impact your overall Google rankings, as the algorithm now searches video results too!

To optimise your videos for search, include relevant keywords in your video title, description, and tags. Use tools like Google Keyword Planner to research relevant keywords and phrases that your potential customers might be searching for on YouTube.

Have great calls to action

A call to action (CTA) is a statement that encourages viewers to take a specific action after watching the video. This could be subscribing to your channel, visiting your website, buying your products, or sharing the video with their friends.

Including a clear CTA at the end of your videos can help you convert viewers into loyal customers. Be sure to make the CTA stand out and provide clear instructions on what viewers should do next.

Engage with your audience

Engaging with your audience is another essential aspect of creating an optimal YouTube Channel, making it an active rather than passive relationship. You want your viewers to feel like they are part of your brand and that their opinions and feedback matter to you.

Reply to comments on your videos, hold contests, and ask viewers for their opinions on what content they would like to see in the future. Engaging with your audience can help increase their loyalty to your brand, and they will be more likely to share your content with their friends.

Promote your YouTube channel

Promotion is key for gaining exposure and attracting new viewers. There are several ways to promote your channel, including:

  • Embedding your videos on your website
  • Sharing your videos on social media
  • Running advertisements on YouTube
  • Collaborating with other YouTube Creators in your niche

It’s important to note that YouTube advertising costs money, so you should have a dedicated budget for this if you plan on running ads.


Analysing your YouTube Channel metrics can help you understand how your videos are performing and where you can improve. YouTube provides analytics data that shows you how many views, likes, dislikes, comments, and shares your videos are getting.

You should use this data to track your progress, identify areas of improvement, and make informed decisions on the direction of your YouTube strategy.

Let’s make your business a YouTube star!

Want to build brand awareness and drive engagement and sales online? Ourvideo marketing team will help you position your brand, build an active and trust-based relationship with your customers, and create and manage all your online content, from video marketing to social media marketing, SEO, and more. Contact us today for expert social media marketing, video marketing and branding strategies that are affordable – and make all the right connections.


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