Associate Director of Annual Giving, Digital Marketing job with The Catholic University of America

Associate Director of Annual Giving, Digital Marketing

Job ID: 2023-13335
Category: Advancement

The Associate Director of Annual Giving, Digital Marketing is
responsible for providing digital marketing support for annual
giving at Catholic University. This includes, evaluating and
assessing the annual giving email and digital program to drive
additional support for unrestricted and budget relieving funds for
the university. The Associate Director will liaise closely with the
advancement communications team to complete this work in addition
to University marketing and communications. General writing,
design, data management, and reporting are vital for all marketing
operations in addition to time management and project management
skills. The Associate Director may also be asked to execute the
building and sending of emails when necessary.


  • Support the Senior Director of Annual Giving with project
    management, overall strategies, and assisting with calendar
    management for the annual giving campaigns for The Fund for CUA, in
    support of current, past, and future donors to Catholic
  • Associate Director will execute digital marketing needs for all
    core Fund for CUA marketing pieces. This includes numerous major
    email campaigns throughout the year including but not limited to
    Cardinal Athletics Giving Challenge, calendar year end, fiscal year
    end, Giving Tuesday, and Founders Day.
  • Outlines and manages a marketing calendar for annual
    solicitations via email and the digital space in conjunction with
    the overall annual giving plan and in coordination with the
    Associate Director of Annual Giving, Print Marketing.
  • Coordinates the development of general annual fund collateral
    and all constituent group emails; work effectively and in
    partnership with the Division of University Advancement
    communication team and the Division of Marketing and
  • Reports on and tracks progress for marketing performance to
    share with the Senior Director of Annual Giving on a regular basis.
    Provides recommendations for more effective communications moving
    forward based on results.
  • Works with the advancement information management team to
    export and manipulate needed data, partner in identifying database
    clean up needs and trends, upload correspondence lists for digital
    marketing projects.
  • Assists the Senior Director of Annual Giving in digital
    marketing needs for giving challenges such as Founders Day, Giving
    Tuesday, and the Athletics Giving Challenge.
  • Coordinates upgrade strategy with Senior Director of Annual
    Giving for donors currently giving below $5,000 to increase support
    over time to leadership annual giving level.
  • Prepares project briefs and timelines for all major digital
    marketing solicitation and stewardship pieces.
  • Supports the Division of University Advancement to achieve
    strategic and fundraising goals, as well as campaign
    goals/objectives, through positive and productive interaction and
    collaboration with all departmental staff.

Bachelor’s Degree with at least three (3) or more years’ of
marketing or fundraising experience preferably in higher education
or related profession. Experience within Raisers Edge or another
database CRM is preferred but not required. Knowledge of desktop
publishing applications and previous experience with mass
communications systems preferred.

Excellent oral and written communication skills. Ability to handle
deadline pressure and multi-task. Detailed oriented, with the
ability to prioritize and see projects to completion.

Possession of current and valid U.S. driver’s license appropriate
to the type of university vehicle and an acceptable Motor Vehicle
Driving Record (MVR) as stipulated in the Vehicle Guidelines and
Procedures Manual administered through the office of Environmental
Health and Safety. Annual clearance of MVR check through the Office
of Environmental Health and Safety.

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